Genesis GV90 title card: a white GV90 with both coach doors open and a tan interior

Genesis GV90 Without a B-Pillar: How the Coach Doors and Roof Airbag Keep It Safe

Key takeaways

  • The GV90 Neolun drops the B-pillar; its front and rear doors open independently.
  • A dual-motion hinge, hidden roll cage and 1.8 GPa door beams replace the pillar’s job.
  • It adds what Genesis calls the first production roof airbag; US arrival is early 2027.
Genesis GV90 title card: a white GV90 with both coach doors open and a tan interior
White GV90 with coach doors open on a title card

The Genesis GV90 drops the B-pillar, the post between the front and rear doors that holds up the roof and spreads the force of a side crash. Without it, the doors can open far wider, but keeping the body safe gets much harder.

At its GV90 Tech Day at Inspire Resort in Incheon, Genesis showed how it engineered the body around coach doors it calls the Neolun Arch Gate, where the front and rear doors open independently.

Genesis GV90 side view with front and rear Neolun Arch Gate doors open, titled Neolun Arch Gate
GV90 with its Neolun Arch Gate doors open. Image: Genesis

What the B-pillar does, and why removing it is hard

In a typical SUV, the B-pillar ties the roof to the floor and keeps the body from twisting. In a side impact, it also channels the force into the roof and floor.

Removing it opens up the entry, but the roof gets harder to keep stiff. Sealing the seam where the front and rear doors meet against noise and rain is another problem to solve.

Genesis Tech Day display of a GV90 body shell under a Hidden B-Pillar diagram
Hidden B-pillar display at the GV90 Tech Day. Image: Hyundai Motor Group

Some luxury cars with coach doors, such as Rolls-Royce models, still keep a B-pillar. The GV90’s Neolun Arch Gate instead lets the front and rear doors open on their own. In the US, Genesis lists the 2028 GV90 as arriving in early 2027, with the Neolun Arch Gate doors on Neolun trims. It has not announced a US price. The standard GV90 keeps conventional doors.

With no center post, the body has to be stiff enough once the doors close, so Genesis developed a new door and body structure for it.

Green Genesis GV90 with both doors on one side open and no center pillar between them
Green GV90 at the Tech Day with both doors open. Image: Hyundai Motor Group

The dual-motion hinge that opens a 154-lb door

Each rear door weighs 70 kg (about 154 lb). On a conventional hinge it could swing wide, hit the front door or take up a lot of space beside the car, so the engineers borrowed a linear motion guide, the rail-and-ball-bearing slide used in machine tools and industrial robots.

The resulting dual-motion hinge first slides the rear door outward, then swings it open. That lets the front and rear doors open independently without touching each other.

Genesis graphic of the dual-motion hinge with housing and CTR block labeled
Dual-motion hinge with its housing and CTR block labeled. Image: Genesis

The doors lock differently too. Instead of latching to a B-pillar, each door has latches at the top and bottom that a multi-release controller frees at the same time, and dual cinching soft-close pulls the door shut evenly.

The door sensor hides behind the lower chrome trim. A “chrome crack” process leaves tiny gaps in the plating so radar can pass through, which keeps the sensor out of sight.

A hidden roll cage in place of the B-pillar

The missing pillar is made up for inside the body. Taking a cue from motorsport roll cages, Genesis runs a 2.5 m (8.2 ft) high-strength steel tube from the base of the A-pillar along the roof rail to the rear, and fills the joints with structural foam.

Inside each door, 1.8 GPa ultra-high-strength steel dual beams and impact hooks are arranged vertically and horizontally. They help reduce door intrusion into the cabin in a side crash and spread the load.

Genesis graphic of the hidden B-pillar: 1.8 GPa steel dual beam, upper stopper and impact hook
Hidden B-pillar parts in the doors. Image: Genesis

Getting there wasn’t easy. In the first test about four years ago, the real body bent differently from the simulation. After reinforcing the structure, it withstood more than 14 tf (about 30,900 lb) of vertical load on each side in Genesis’s own roof-strength test.

Genesis graphic of the GV90 body with roof strength of a minimum 13,924 kgf
Roof strength graphic from Genesis's GV90 engineering briefing. Image: Genesis

In a 60 km/h (37 mph) perpendicular side-impact test, the doors stayed shut and the cabin kept at least 320 mm (12.6 in) of survival space.

Genesis diagram of a side-impact test showing a minimum 320 mm survival margin
Side-impact survival margin diagram. Image: Genesis

Here is how the GV90’s body compares with a typical SUV:

FeatureTypical SUVGV90 Neolun
Crash load pathCentered on the B-pillarDoor dual beams and roll cage
How the doors openSwing hingeDual-motion hinge
Door latchingB-pillar strikerUpper and lower dual latches
Body reinforcementFrame with a B-pillar2.5 m (8.2 ft) steel tube

The Genesis GV90’s roof airbag deploys in 0.08 seconds

A big panoramic glass roof feels open, but in a rollover, occupants can hit the glass or be thrown out of the car. To cut that risk, Genesis introduced what it calls the world’s first roof airbag for a production car.

When the car senses a rollover or crash, an airbag unfolds from inside the headliner and covers 1,400 mm (55 in) of glass in 0.08 seconds. It runs along wire guide rails in a spring-loaded housing, so it deploys reliably whether the sunshade is open or closed.

Genesis graphic of the GV90's 12-airbag system including the roof airbag
The GV90's 12-airbag system. Image: Genesis

To prove it, Genesis ran rollover tests at a US proving ground, towing cars to 110 km/h (68 mph) and rolling them more than 180 degrees. The program used 40 test vehicles and more than 300 component tests.

A mechanical emergency release lets occupants open the doors even if the power is cut, and the flat floor makes it easier to climb out. The design covers the escape after a crash, not just the moment of impact.

GV90 roof airbag deployed under the panoramic glass roof
Deployed roof airbag under the glass roof. Image: Genesis

eMP platform and ride

The GV90 rides on eMP, Genesis’s platform for flagship EVs. With no center tunnel, the floor is flat and the cabin roomier.

The drive motor gets vibration control too: current is adjusted to create a force opposite the motor’s own vibration, which cuts it by up to 40% and keeps more of it out of the cabin.

GV90 aluminum body shell displayed above its eMP battery platform at the Tech Day
GV90 body and eMP platform on display. Image: Hyundai Motor Group

Door glass carries acoustic film twice as thick as before to block outside noise, and a multi-chamber air suspension soaks up bumps. A dual e-LSD shifts drive force between the left and right wheels for cornering and changing surfaces.

The aim is a flagship SUV that rides and handles as well as its cabin is roomy.

Genesis GV90 with front and rear doors open on a beach at sunset
GV90 on a beach at sunset. Image: Hyundai Motor Group

When the GV90 arrives, and what to look for

Genesis is aiming for an early 2027 launch of the Genesis GV90, and trims and pricing are not final. The Tech Day showed what it took to drop the B-pillar and still keep the body stiff and safe.

What I’m looking forward to most is how completely the production Genesis GV90 delivers on what Genesis showed at Tech Day.

White Genesis GV90 with coach doors open beside a reflecting pool
White GV90 with its coach doors open. Image: Genesis

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